We live in a fragrance-centric world where the majority of products that consumers interact with on a daily basis contain some degree of scent. Originally, scent was utilized to provide cues and alerts to possible danger, such as the smell of fire, of a gas leak, of rotten fruit or meat. However, in modern life, we rely on scent to accentuate feelings, moods and benefits associated with the use of a product.
It is now more critical than ever for product developers to identify how they want their customers to feel when they interact with their products – are they looking to create a sense of calm, or of invigoration? Do they want to evoke memories from the past, or an entirely new feeling or mood? Taking the time to consider what type of sensory experience your product is designed to evoke will ensure that your fragrance partner creates a relevant scent that resonates with consumers and produces a meaningful interaction with your products.
Choosing the right scent for a product can make a big difference in how it is perceived by consumers. However, with so many fragrances available, it can be challenging to know where to start. In this blog post, we’ll discuss the three most important criteria for choosing a product’s scent and explain why the expertise of a fragrance house is necessary.
1. Relevant Scent
The first criterion to consider when choosing a product’s scent is its relevance. The scent should be aligned with the product’s purpose and intended audience. For instance, a product designed for sports enthusiasts may require a fresh and invigorating scent. On the other hand, a product marketed towards relaxation may call for a calming fragrance.
A fragrance house’s expertise comes in handy when trying to create a relevant scent. These companies have extensive knowledge about different fragrances and their properties, in addition to deep understanding of consumer insights and preferences, allowing them to make informed decisions about which scent would be most appropriate for a particular product.
2. Resonates with Consumers
The second important criterion in selecting a product scent is resonance. The fragrance should be something that consumers can relate to and feels like a good fit with the product. By choosing a scent that aligns with the product, it becomes easier for consumers to associate it with the product, leading to increased customer loyalty.
Fragrance houses can leverage consumer insights and trends to create scents that resonate with a product’s target audience. They can also conduct consumer surveys and gather feedback to refine the scent further until they arrive at the ideal scent for the product application.
3. Functional Fragrance
The third and final criterion for selecting a product scent is its functional aspect. A functional fragrance serves a specific purpose beyond simply making a product smell nice. For example, adding a pleasant but subtle scent to bathroom and kitchen products can help to reduce unpleasant odors. Fragrance houses can help product developers choose functional fragrances that align with the product’s benefits and purpose. These fragrances often have specific ingredients that help them serve a particular function, such as essential oils that possess sanitizing properties or odor counteractants that significantly reduce malodors.
Why Fragrance Houses’ Expertise is Required?
While it is possible for product developers to choose a scent independently, a fragrance house’s expertise is essential in selecting the right scent. Fragrance houses have experience and knowledge that can help to create scents that embody a product’s purpose, meet consumer expectations, and serve a functional purpose. Additionally, fragrance houses can help balance different ingredients, ensuring that the scent is not too overpowering, and blends harmoniously with other product components.
In conclusion, choosing the right scent for a product is a critical consideration that can wildly affect its perceived value and market success. Product developers must consider a scent’s relevance, resonance, and functionality when selecting it. Working with a fragrance house can help ensure that the chosen scent aligns with the product’s intent, resonates with the target audience, and serves a functional purpose. With the right scent, a product can become more appealing and successful in the long run.
