In the meantime, we thought you might find these interesting:
The Future of Air Care: Is Your Business Ready?
The growing awareness about the importance of clean, fresh, and hygienic air in the post-pandemic era has spurred new trends in the air care market. How has this influenced new product development and what does the future hold for the industry?
Is Bigger Better?: Why Mid-Sized Fragrance Houses Can Actually Benefit Your Brand More
Bigger fragrance houses may be the first choice for most brands due to their reputation, but do they deliver on value – particularly towards smaller and mid-sized brands?
OnScent Expert Series: 3 Criteria to Help You Choose the Right Scent for Your New Product
Did you know that the sense of smell is closely intertwined with emotion? In the first installment of our Expert Series, a top fragrance industry expert shares how to leverage this crucial insight to influence consumer purchase decisions.