In the meantime, we thought you might find these interesting:
White Paper: Multi-Generational Consumer Insights on the Fragrance Industry
Millennials and Gen Z are some of the most sophisticated and knowledgeable consumer cohorts and are environmentally and socially engaged consumers. How does that impact the product attributes they gravitate to, especially in the fragrance industry?
Is Bigger Better?: Why Mid-Sized Fragrance Houses Can Actually Benefit Your Brand More
Bigger fragrance houses may be the first choice for most brands due to their reputation, but do they deliver on value – particularly towards smaller and mid-sized brands?
OnScent Expert Series: 3 Criteria to Help You Choose the Right Scent for Your New Product
Did you know that the sense of smell is closely intertwined with emotion? In the first installment of our Expert Series, a top fragrance industry expert shares how to leverage this crucial insight to influence consumer purchase decisions.