What happens when you combine food and fragrance? You get delectable gourmand scents that smell good enough to eat. The Perfume Society defines gourmand as “Think: caramel, chocolate, milk, candy floss, coffee, Cognac, toffee, almonds, even bubblegum – and almost...
In our often rushed and overly busy lives we seldom take time to smell the roses. However, when it comes to consumer products, we inevitably DO pause to smell, and it is precisely scent that becomes a significant driver of the purchase decision. It’s not an uncommon...
Despite being mostly homebound, the pandemic saw more people than ever reaching out for a spritz of their favorite fragrances. According to market research firm NPD Group, fragrances (personal care) rose a record-breaking 45% in Q1 of 2021. [1] They became “a means to...
Candles have come a long way since their initial purpose as a source of light. They have evolved into every shape, size, and scent – providing a soothing, calming ambiance wherever placed. Scented candles have been scientifically proven to play an essential role...
Consumers aren’t just looking for great scents—but great scents that last. The demand for longer-lasting scents is undeniable. For instance, laundry scent boosters—scent beads or pods that are added to keep clothes smelling fresh for weeks after the wash...
