Despite being mostly homebound, the pandemic saw more people than ever reaching out for a spritz of their favorite fragrances. According to market research firm NPD Group, fragrances (personal care) rose a record-breaking 45% in Q1 of 2021. [1] They became “a means to...
Consumers aren’t just looking for great scents—but great scents that last. The demand for longer-lasting scents is undeniable. For instance, laundry scent boosters—scent beads or pods that are added to keep clothes smelling fresh for weeks after the wash...
It comes as no surprise that the sale of household cleaners has skyrocketed since the pandemic, with P&G reporting a 30% increase in the sale of home cleaning and dishwashing products in the early days of the pandemic, for instance. [1] What’s surprising,...
