The world of home fragrances is experiencing a renaissance. As reported by The Kline Group, the home fragrance market has been thriving with a remarkable 16% growth in 2021, and a sustained momentum through 2022. Scented candles, in particular, have sparked a surge in demand, drawing new audiences and driving the sector’s expansion.
As consumers increasingly seek to infuse their spaces with an essence of serenity, comfort, or energy, our homes have transformed into personal retreats filled with aromas that mirror our emotions and desires. The influence of the beauty sector has been a key driver in this surge, luring consumers towards home fragrances and boosting sales.
But the journey of scent doesn’t stop within our homes. Data from IRI reveals that air fresheners are maintaining their stronghold in the market, offering consumers the ability to carry their favorite scents wherever they go. As per Precedence Research, the global air freshener market stood at a staggering $12.20 billion in 2021 and is projected to almost double by 2030. Even more specifically, the car air freshener market is on a trajectory to grow from $2.51 billion in 2021 to $3.56 billion by 2029.
However, this impressive growth is not just about filling our spaces with captivating fragrances. Today’s consumers seek more. They yearn for their cherished scents to be translated into home fragrances, reflecting their identity and creating a personalized aroma profile. The ‘shelfie’ movement, which combines aesthetics with functionality, has seen candles and air care products taking center stage, adding a touch of elegance to our homes and vehicles.
Simultaneously, consumers are becoming more conscious of the ingredients that make up these fragrances. Clean, sustainable ingredients have come to the forefront of consumer’s minds, mirroring the broader shift towards environmental consciousness. Brands that prioritize eco-friendly practices, like using natural ingredients, plant-based wax blends, cotton wicks, or even offering refillable candles and DIY kits, are seeing a boost in their appeal.
A new frontier in this fragrant revolution is technology. Innovations are allowing consumers to engage with air care products in new and exciting ways. Whether it’s limited-edition releases or collaborations that pique interest and demand, technology is facilitating a more immersive, interactive experience. As we spend more time at home and in our cars and as pet ownership increases, there’s a growing demand for targeted malodor neutralization.
At OnScent, we pride ourselves on our industry knowledge, our innovative practices, and our commitment to sustainability. We believe in the transformative power of fragrance, its ability to evoke powerful emotions, and its potential to drive social impact. We understand the nuances of the evolving market trends and are perfectly poised to help your brand navigate this exciting landscape.
Are you interested in exploring how OnScent can help your brand resonate with the growing consumer demand for unique, sustainable home and car fragrances? We invite you to fill out our contact form. Let us journey together in creating fragrances that stir the senses, evoke powerful emotions, and align with the values of your brand and your consumers.