Did you know what is the most important factor in a beauty brand to consumers across all generations?
According to a study by The Benchmarking Company, it’s brands that support personal values, are clean, and use sustainable materials. Out of all the generational cohorts, Gen Zs feel these needs most sharply.
Gen Z are some of the most sophisticated and knowledgeable consumer cohorts and are environmentally and socially engaged consumers. How does that impact the product attributes they gravitate to, especially in the fragrance industry?
In this White Paper, you’ll learn:
The various generational cohorts and how their consumer behaviors influence product selection
The differences in product engagement and preferences displayed by the generational cohorts and how those differences need to be approached by businesses
How to strategize and frame your business for the future of fragrance
Get the White Paper Now
Today’s demanding consumers seek products that address multiple needs at once, and that deliver the convenience of use without sacrificing efficacy.
Odila Zocca, Vice President, Technical/Perfumery,
OnScent
Today’s demanding consumers seek products that address multiple needs at once, and that deliver the convenience of use without sacrificing efficacy.
Odila Zocca, Vice President, Technical/Perfumery,
OnScent