Experts on Experts
OnScent Insights brings you in-depth conversations with industry leaders, offering expertise on trends, consumer behaviors, career journeys, and the evolving world of fragrance and beauty.
Behind The Power of Paradox Collection with Lena Miskulin
JUNE 2026
“Tea party for cowboys.” That’s how Lena Miskulin describes one of the four fragrances in OnScent’s Power of Paradox collection.
Lena is a Scent Design Evaluator at OnScent. In this conversation, she shares what happens when juxtaposition meets live consumer trends, and how ScentRadar helped guide the creative process behind the fragrance collection.
ScentRadar: In The Radar Room with Marvel Fields
JUNE 2026
“I can ask it anything. I can really search out things that are important for me and my projects right now.” – Marvel Fields, SVP of Creative Strategy & Innovation at OnScent
Great fragrance starts with imagination. Now it’s informed by what the world is saying right now. Marvel sat down with OnScent CMO, Chris L. Fuentes to talk about what that looks like in practice.
Predict The Future of Fragrance with ScentRadar™
NOVEMBER 2025
Explore the AI platform that interprets real-time fragrance sentiment by processing nonstop data streams. Its digitally native tech stack “learns to smell,” uncovering what consumers want now.
Inside Foreign Trade Zones with FTZ Expert
MAY 2025
Rebecca Williams, Managing Director at Rockefeller Group, explains how Foreign Trade Zones can help the fragrance industry reduce costs through tariff deferral, duty elimination, and improved cash flow–plus what’s changed since April 2025.
Tariffs in Motion: LIVE Webinar Series
APRIL 2025
New tariffs are disrupting the supply chain—and the fragrance industry is feeling it. We’re bringing experts together to answer your most pressing questions. Tariffs In Motion brings together experts to unpack the latest tariff developments and their effects on the fragrance industry.
Anti-Glycation Power: Functional Beauty Innovation
JANUARY 2025
Acerola Cherry Ferment™ (ACF) outperforms conventional ingredients, delivering 36% superior anti-glycation (anti-aging) results in just 28 days—revealing more resilience skin. OnScent shares insights on 2025 beauty trends, the science of glycation, and why Acerola Cherry Ferment is the future of functional skincare.
What is INCI? Building Consumer Trust Through Transparency
MARCH 2025
In this article, we discuss how using raw materials with INCI names ensures transparency in ingredient labeling. OnScent provides a variety of raw materials, including fragrance and cosmetic ingredients with INCI names, and can provide fragrances that are entirely composed of INCI-named materials upon request, ensuring clarity in ingredient lists.
Moving Fragrance Forward: The ‘Why Not’ Mindset
OCTOBER 2024
Achim Daub, OnScent CEO, has set new industry standards—from reimagining Hugo Boss with iconic design to pioneering AI in fragrance with IBM Watson Research Center. His 1998 online launch of Boss Bottled, ahead of its time, underscores the importance of timing in innovation. Tune into Achim’s ‘Why Not’ career insights.
Journey Through Scent Design: OnScent One by Jerry Caiazzo
OCTOBER 2024
Over time, Jerry Caiazzo evolved into a creative visionary, reshaping the industry’s expectations of what a scent can be. His talent earned him a FIFI Award in 2018. Now, as a Master Perfumer at OnScent, Jerry’s artistry shines in his latest work—OnScent One, a signature fragrance that embodies innovation and elegance.
Empowering Brands Through Scent Design
SEPTEMBER 2024
Elena Skountzos, OnScent’s Senior VP of Business Development with over twenty years of industry experience, sits down with OnScent CMO Chris Fuentes to discuss brand development. They explore their strategy for “scentifying” brands, highlighting the team’s deep expertise and collaborative approach.
Transformation In The Fragrance Industry with Achim Daub
JUNE 2024
OnScent CEO, Achim Daub, emphasizes that creating a new company through mergers requires physical, digital, and functional transformations, all of which can generate significant change and team anxiety. To navigate this, he stresses the importance of staying close to your team and customers while maintaining a clear focus on vision.
Crafting Essence: A Perfumer’s Career with Odila Zocca
MAY 2024
Master Perfumer, Odila Zocca, recounts her transition from a quality control specialist in Brazil to a renowned perfumer in the United States. Odila shares insightful details about her creative process, emphasizing the importance of integrating diverse cultural influences and her scientific knowledge to craft scents that truly resonate.
The Future of Wellness in Consumer Packaged Goods
OCTOBER 2023
This is your passport to a new era of product development and market leadership. We will unveil exclusive insights into how the wellness movement is not merely influencing but propelling innovation across all CPG categories – from candles to skincare and beyond. Gain a panoramic view of market shifts, comprehend the strategies top companies use to align with wellness trends, and position yourself at the forefront of this transformative wave. This is your opportunity to revolutionize your approach to consumer goods and stay ahead in a world that’s evolving faster than ever.
Functional & Wellness Scents with Aeroscena®
NOVEMBER 2023
Our experts will guide you on an enlightening journey, revealing how scents go beyond aesthetics and can be harnessed to reduce stress, improve focus, and promote emotional well-being. You’ll gain insight into the science, psychology, and artistry behind these transformative custom fragrances. This webinar provides a unique opportunity to explore how fragrances can become potent tools for enhancing your daily life and overall well-being. Join us for an immersive experience and leave with a newfound appreciation for the profound impact of Functional and Wellness Scents.
Cool Brand Collabs in 2023
OCTOBER 2023
Cool collaborations are more than just partnerships; they are strategic marketing endeavors that bring together brands that might not seem like an obvious fit. But when combined creatively, they not only attract a fresh audience but also ignite excitement among existing customers. We’re talking about a ton of cool collabs and unveiling the magic behind strategic collaborations that are transforming brands and captivating new audiences in this series.
Scent Mega Trends in 2023
JULY 2023
In a world of constant change, staying ahead of trends is crucial. Harnessing insights and trends can amplify your brand’s relevance and impact in the marketplace. Scent isn’t just about making products appealing; it’s about defining aesthetics and usability. Join us as we examine recent brand launches and their scent-centric strategies for growth. We’ll dive into the world of personal care, home care, and even candles, revealing how scent is reshaping consumer experiences.
Looking for a fragrance house devoted to your success? OnScent delivers custom capabilities, industry expertise, and creative depth to help your brand grow. Schedule a meeting with our experts today to take scent design to the next level.