Overview

We help you navigate the complex and “ultra-tailored” approach seen in personal care products. Whether it’s a comprehensive men’s grooming line, or a streamlined collection of self-care inspired toiletries, we understand how to differentiate them using ingredients, fragrances and messaging that resonates with and excites consumers.

Despite being a highly concentrated market, consumers’ inclination towards healthier lifestyles coupled with hygiene concerns will help propel laundry care towards further growth. Partner with us to find that perfect combination of ingredients and scents that set you apart in a competitive field and highlight your brand as an innovator.

While many of today’s Home Care products feature ingredients and positioning of personal care products, they have distinctly different functions. A fragrance that clearly communicates the subtleties of a product’s purpose, benefit or consumer target will distinguish it from the competition while accelerating its success.

Air Care products are no longer considered discretionary products that help us create an aesthetically pleasing home ambience. By today’s consumer standards, household air care is considered essential to producing the safest and healthiest breathable air and home environment, and it is crucial that air care fragrances help support that message.

It takes expert marketing and technical fragrance knowledge to reconcile all of the seemingly-contradictory trends happening in the hard surface cleaners market and distill them into fragrances that meet the ever-evolving consumer needs for safety, long-lasting scent, eco-friendliness and relatable messaging.

The correlation between scent, emotion and memory is well established. We help leverage this knowledge through our expertise in fine fragrance marketing and of ‘scent branding’, whereby we differentiate brands emotionally and memorably, while helping to create a more powerful, lasting impression that captivates consumers and helps increase brand loyalty.

Heightened attention to cleaning protocols brought on by the pandemic will remain in place for the foreseeable future and are predicted to change institutional hygiene habits long-term. This will usher in a new era in I&I, where a holistic view of hygiene – surface, air and hands – will drive innovation and product demand.