by Rosita Presti | Jun 4, 2023 | News
With the world of hospitality and retail constantly changing, it is more important than ever to stand out from the competition. Companies need to find ways to make their brands memorable and create positive customer experiences that will keep them coming back. One way...
by Rosita Presti | May 25, 2023 | News
If you’re a mid-sized or indie brand looking for a fragrance house to partner with, it can be tempting to gravitate towards the bigger players. But beware – larger fragrance houses can have minimum order quantities that may not work for your business. In addition,...
by Rosita Presti | May 11, 2023 | News
In our often rushed and overly busy lives we seldom take time to smell the roses. However, when it comes to consumer products, we inevitably DO pause to smell, and it is precisely scent that becomes a significant driver of the purchase decision. It’s not an...
by Rosita Presti | Apr 25, 2023 | News
When it comes to hair care, there’s no one-size-fits-all approach. It’s no secret that caring for textured or ethnic hair requires an individualized approach. That’s why it’s important to choose the right ingredients when crafting products for this specific...
by Rosita Presti | Apr 5, 2023 | News, Uncategorized
Using scent as a tool to communicate cleanliness in household cleaning products is an effective way for companies to differentiate themselves from competitors and make sure their products stand out. After all, people want their homes and surfaces to be free from germs...
by Rosita Presti | Mar 25, 2023 | News, Uncategorized
With the increasing demand for sustainable production in consumer products, fragrance producers across beauty and personal care sectors must stay ahead of market trends to sustainably source and produce their materials. This can be a difficult feat as fragrance buyers...
