by Rosita Presti | Nov 5, 2022 | Household Care Fragrances
Despite being mostly homebound, the pandemic saw more people than ever reaching out for a spritz of their favorite fragrances. According to market research firm NPD Group, fragrances (personal care) rose a record-breaking 45% in Q1 of 2021. [1] They became “a means to...
by Rosita Presti | Sep 21, 2022 | Household Care Fragrances
Consumers aren’t just looking for great scents—but great scents that last. The demand for longer-lasting scents is undeniable. For instance, laundry scent boosters—scent beads or pods that are added to keep clothes smelling fresh for weeks after the wash...
by Rosita Presti | Sep 9, 2022 | Household Care Fragrances
It comes as no surprise that the sale of household cleaners has skyrocketed since the pandemic, with P&G reporting a 30% increase in the sale of home cleaning and dishwashing products in the early days of the pandemic, for instance. [1] What’s surprising,...
