Imagine walking into a store and being immediately hit with a pleasing fragrance that makes you feel calm and relaxed. That’s the power of aroma marketing, a technique that businesses are increasingly using to enhance their customers’ in-store experience...
Fragrance is a powerful way to create an emotional connection with customers. From the smell of baking bread in a restaurant to the subtle scent of lavender in a spa, fragrances tell stories and communicate emotions. As a brand manager, fragrance developer, or product...
What happens when you combine food and fragrance? You get delectable gourmand scents that smell good enough to eat. The Perfume Society defines gourmand as “Think: caramel, chocolate, milk, candy floss, coffee, Cognac, toffee, almonds, even bubblegum – and...
In our often rushed and overly busy lives we seldom take time to smell the roses. However, when it comes to consumer products, we inevitably DO pause to smell, and it is precisely scent that becomes a significant driver of the purchase decision. It’s not an uncommon...
Despite being mostly homebound, the pandemic saw more people than ever reaching out for a spritz of their favorite fragrances. According to market research firm NPD Group, fragrances (personal care) rose a record-breaking 45% in Q1 of 2021. [1] They became “a means to...
Candles have come a long way since their initial purpose as a source of light. They have evolved into every shape, size, and scent – providing a soothing, calming ambiance wherever placed. Scented candles have been scientifically proven to play an essential role...
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