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Harnessing the Power of Scent-Centricity: The Future of Personal Care, Home Care, and Air Care Brands
As the dawning of a new era approaches in 2023-2024, the landscape of personal care and air care brands is set to experience an aromatic evolution. At the heart of this revolution is the rising mega trend: Scent-Centricity. OnScent, your trusted partner in the realm...
Discover the Mega Trends of 2023 & 2024: Embracing Paradoxes and Creating Sensory Connections
As we hurtle forward into the future, it becomes increasingly evident that the market's evolution is hinged on innovative and unexpected conceptual combinations. Consumers are eagerly reaching out to grasp these dynamic duos and are swiftly realizing that they need...
Onward and Backward — A Revolutionary Partnership Ushers in a Sustainable Future for Fragrance & Cosmetic Industries
*** Press Release*** FOR IMMEDIATE RELEASE In our relentless pursuit of bringing more naturality into fragrance design while at the same time securing an uninterrupted supply for all our customers, we at OnScent are thrilled to unveil our groundbreaking partnership...
More Than Just Basics: The Evolution and Future of Men’s Personal Care
Today, we, at OnScent, invite you on a transformative journey into the ever-evolving landscape of men's personal care. The industry has taken a remarkable leap forward as men extend their grooming routines beyond basic hygiene, with 68% of US males now using personal...
Scenting the Future: Navigating the Rapidly Evolving Fragrance Market
The world of home fragrances is experiencing a renaissance. As reported by The Kline Group, the home fragrance market has been thriving with a remarkable 16% growth in 2021, and a sustained momentum through 2022. Scented candles, in particular, have sparked a surge in...
OnScent and Ascents Labs Join Forces to Launch Groundbreaking Scent Wellness Platform
*** Press Release*** FOR IMMEDIATE RELEASE Mark Kohoot, Founder and CEO of Ascents Labs, and Achim Daub, CEO of OnScent, today revealed a thrilling collaboration that will bring to life the world's first and only clinically validated scent wellness platform. This...
Creativity Designed for a Positive Impact
Explore the principles behind OnScent’s unique approach to fragrance development, and discuss how sustainable practices, responsible sourcing, and innovative scents contribute to a better future for both people and the environment.
What Do You Need To Know About Scent Branding?
With the world of hospitality and retail constantly changing, it is more important than ever to stand out from the competition. Companies need to find ways to make their brands memorable and create positive customer experiences that will keep them coming back. One way...
Is Bigger Better?: Why Mid-Sized Fragrance Houses Can Actually Benefit Your Brand More
If you’re a mid-sized or indie brand looking for a fragrance house to partner with, it can be tempting to gravitate towards the bigger players. But beware – larger fragrance houses can have minimum order quantities that may not work for your business. In addition,...