The power of scent has long been recognized as an effective way to make people feel better or evoke certain emotions, so it stands to reason that manufacturers turn to scent when communicating feelings of cleanliness and hygiene. In fact, many studies have shown that the presence of scent in cleaning products leads to increased customer satisfaction, repeat use and brand loyalty.
A recent study by researchers at the University of Minnesota found that when it comes to cleaning products, scent really does have the power to make people feel clean. The study found that customers who used scented cleaning products reported feeling more “clean” than those who used unscented versions. This is especially true when fragrances are blended with essential oils and other natural ingredients.
However, it’s important to remember that there is no one-size-fits-all approach when it comes to scent. Some popular fragrance notes for household cleaning products include lemon, lavender, eucalyptus, peppermint, and thyme. Citrus notes can evoke feelings of energy and optimism associated with being clean, while herbal scents such as eucalyptus and thyme can create a sense of peacefulness and familiarity. Meanwhile, in personal care, consumers associate floral, green and marine fresh scents with cleanliness and hygiene, so it’s no wonder that these are popular choice for many brands.
By harnessing the power of scent, companies can differentiate their products while complementing and reinforcing the product benefits. So next time you’re in the process of creating a personal care or household product, make sure you consider scent as one of your main tools for delivering an impression of cleanliness. Your customers will thank you!