With the world of hospitality and retail constantly changing, it is more important than ever to stand out from the competition. Companies need to find ways to make their brands memorable and create positive customer experiences that will keep them coming back. One way...
If you’re a mid-sized or indie brand looking for a fragrance house to partner with, it can be tempting to gravitate towards the bigger players. But beware – larger fragrance houses can have minimum order quantities that may not work for your business. In addition,...
In our often rushed and overly busy lives we seldom take time to smell the roses. However, when it comes to consumer products, we inevitably DO pause to smell, and it is precisely scent that becomes a significant driver of the purchase decision. It’s not an...
When it comes to hair care, there’s no one-size-fits-all approach. It’s no secret that caring for textured or ethnic hair requires an individualized approach. That’s why it’s important to choose the right ingredients when crafting products for this specific...
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